Cartier: The operator of the story. Just like a child telling the story of ‘Wolf is coming’, the seeds of honesty have been planted for children. Now companies are willing to use stories to spread their opinions and root the brand’s seeds in the hearts of consumers. The story is easy to remember and easy to spread; the story is close to human nature, giving more emotional and vitality to the product; in this highly homogenized era, the story is a useful tool for establishing brand personality. An international top luxury brand called ‘The Emperor’s Jeweler, Jeweler’s Emperor’ has been concentrating on knitting his own story for nearly 160 years and spreading it in various ways. Therefore, if anyone thinks that Cartier has been dealing with luxury goods such as jewelry and watches for 160 years, it is wrong, because in addition to these, more importantly, Cartier has been running his own story.
The Cartier business really flourished, and the Paris royal family and nobles began with the favor of Napoleon��s young cousin, Princess Mathilde. Later, the British Crown Prince of Wales specially ordered 27 braided headdresses from Cartier and wore them at the ceremony he was crowned as Edward VII. Two years later, Edward VII gave the Royal Cartier commission. Since then Arpels Alhambra Jewelry, Cartier has been successively commissioned by the royal family of Spain, Portugal, Russia, Belgium, Egypt, etc., becoming the royal jeweler of these royal families.